|
Title:
|
Contradictions and Consensus: Clusters of Opinions on E-books |
|
Author:
|
Hurst, Susan; Messner, Kevin; Revelle, Andrew; Shrimplin, Aaron |
|
Abstract:
|
Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of opinion statements concerning e-books versus print. These statements were then ranked by a second group of research participants. Factor analysis of these rankings found four distinct factors that reveal clusters of opinions on e-books: Book Lovers, Technophiles, Pragmatists, and Printers. Two of the four factors take a more ideological approach in their understanding of e-books: Book Lovers have an emotional attachment to the printed book as an object, while Technophiles feel just as strongly about technology. In contrast, the other two factors are more utilitarian: Printers might find e-books more palatable if usability were improved, while Pragmatists are comfortable with both print and e-book formats. |
|
Bookmark:
|
http://hdl.handle.net/2374.MIA/4527
|
|
Date:
|
2009-03 |
|
Citation:
|
Shrimplin, Aaron; Revelle, Andy; Hurst, Susan; Messner, Kevin (2011) "Contradictions and Consensus - Clusters of Opinions on E-books" College & Research Libraries vol. 72 no. 2 181-190 |
|
URL/DOI:
|
http://crl.acrl.org/content/72/2/181.abstract
|
|
Related:
|
Related Items in Google Scholar
|
