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dc.contributor.authorHurst, Susanen_US
dc.contributor.authorMessner, Kevinen_US
dc.contributor.authorRevelle, Andrewen_US
dc.contributor.authorShrimplin, Aaronen_US
dc.date.accessioned2012-09-12T14:28:10Zen_US
dc.date.accessioned2013-07-10T15:13:12Z
dc.date.available2012-09-12T14:28:10Zen_US
dc.date.available2013-07-10T15:13:12Z
dc.date.issued2012-09-12en_US
dc.identifier.citationShrimplin, Aaron; Revelle, Andy; Hurst, Susan; Messner, Kevin (2011) "Contradictions and Consensus - Clusters of Opinions on E-books" College & Research Libraries vol. 72 no. 2 181-190en_US
dc.identifier.urihttp://hdl.handle.net/2374.MIA/4527en_US
dc.description.abstractQ methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of opinion statements concerning e-books versus print. These statements were then ranked by a second group of research participants. Factor analysis of these rankings found four distinct factors that reveal clusters of opinions on e-books: Book Lovers, Technophiles, Pragmatists, and Printers. Two of the four factors take a more ideological approach in their understanding of e-books: Book Lovers have an emotional attachment to the printed book as an object, while Technophiles feel just as strongly about technology. In contrast, the other two factors are more utilitarian: Printers might find e-books more palatable if usability were improved, while Pragmatists are comfortable with both print and e-book formats.en_US
dc.relation.isversionofhttp://crl.acrl.org/content/72/2/181.abstracten_US
dc.subjecte-booksen_US
dc.subjectq methodologyen_US
dc.titleContradictions and Consensus: Clusters of Opinions on E-booksen_US
dc.typeJournal Articleen_US
dc.date.published2009-03en_US
dc.relation.journalCollege & Research Librariesen_US


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