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Contradictions and Consensus: Clusters of Opinions on E-books

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Show simple item record Hurst, Susan en_US Messner, Kevin en_US Revelle, Andrew en_US Shrimplin, Aaron en_US 2012-09-12T14:28:10Z en_US 2013-07-10T15:13:12Z 2012-09-12T14:28:10Z en_US 2013-07-10T15:13:12Z 2012-09-12 en_US
dc.identifier.citation Shrimplin, Aaron; Revelle, Andy; Hurst, Susan; Messner, Kevin (2011) "Contradictions and Consensus - Clusters of Opinions on E-books" College & Research Libraries vol. 72 no. 2 181-190 en_US
dc.identifier.uri en_US
dc.description.abstract Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of opinion statements concerning e-books versus print. These statements were then ranked by a second group of research participants. Factor analysis of these rankings found four distinct factors that reveal clusters of opinions on e-books: Book Lovers, Technophiles, Pragmatists, and Printers. Two of the four factors take a more ideological approach in their understanding of e-books: Book Lovers have an emotional attachment to the printed book as an object, while Technophiles feel just as strongly about technology. In contrast, the other two factors are more utilitarian: Printers might find e-books more palatable if usability were improved, while Pragmatists are comfortable with both print and e-book formats. en_US
dc.relation.isversionof en_US
dc.subject e-books en_US
dc.subject q methodology en_US
dc.title Contradictions and Consensus: Clusters of Opinions on E-books en_US
dc.type Journal Article en_US 2009-03 en_US
dc.relation.journal College & Research Libraries en_US

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